SAP CRM

Your intelligent CRM
for more sales.

Accelerate your sales processes with intelligent automation, predictive analytics and native mobile app – for seamless lead-to-cash experiences anytime, anywhere.

What is the
SAP Sales Cloud?

The SAP Sales Cloud is a modern CRM platform that seamlessly connects sales, marketing and service processes and gives your sales teams a 360° view of your customers anytime, anywhere. As a cloud-native solution with integrated AI, it delivers contextual recommendations, automates routine tasks and supports managers in making data-based decisions in real time.

Advantages of the
SAP CRM solution

Lead and follow-up strategies with Guided Selling

With predefined sales paths and intelligent recommendations for action, your sales staff increase closing rates and focus on those opportunities that actually convert.

360° customer overview for strong relationships

All customer contacts, back-office data and social or e-commerce signals are consolidated. This allows you to recognize cross-selling and upselling potential at an early stage and act proactively.

Scalability and future viability

Automated pipeline analyses and AI-supported probability models increase your forecast accuracy. Sales managers can immediately see which deals are at risk and can take countermeasures in good time.

Saving time in day-to-day sales

Thanks to the elimination of manual data maintenance and integrated automation, your sales staff gain back valuable hours – more time for customer contacts instead of administrative tasks.

Lead and follow-up strategies with Guided Selling

With predefined sales paths and intelligent recommendations for action, your sales staff increase closing rates and focus on those opportunities that actually convert.

360° customer overview for strong relationships

All customer contacts, back-office data and social or e-commerce signals are consolidated. This allows you to identify cross-selling and upselling potential at an early stage and act proactively.

Reliable forecasting thanks to intelligent forecasts

Automated pipeline analyses and AI-supported probability models increase your forecast accuracy. Sales managers can immediately see which deals are at risk and can take countermeasures in good time.

Saving time in day-to-day sales

Thanks to the elimination of manual data maintenance and integrated automation, your sales staff gain back valuable hours – more time for customer contacts instead of administrative tasks.

Supercharge your
CRM with AI.

Increase your sales success through the synergy of voice and AI. The AGIL AI.Sales app allows your sales team to focus on the essentials: Selling and building relationships.

Frequently asked questions (FAQ)
about the SAP Sales Cloud

Who is the SAP Sales Cloud suitable for?

The solution is ideal for medium-sized and large companies that want to digitize their sales and CRM processes, use artificial intelligence and integrate seamlessly with SAP S/4HANA or other ERP systems.

How does the SAP Sales Cloud support my SAP CRM ecosystem?

Thanks to standardized APIs and ready-made integrations, the Sales Cloud connects directly to your SAP ERP, CPQ and marketing modules. This gives you end-to-end processes from lead to cash and avoids data silos.

Which AI functions are included?

Embedded AI services deliver predictive lead scoring, next-best-action recommendations, generative email templates and automated opportunity summaries to support sales teams in real time.

How mobile-capable is the solution?

The native mobile app for iOS and Android offers offline access, voice recognition and context-related notifications. This allows your sales employees to access all sales functions at any time.

Features of the
SAP CRM solution

Guided Selling

Intelligent workflows guide your sales staff step by step through complex sales cycles. Generative AI provides automated conversation guidelines, suggestions for next steps and individual offer templates.

Digital sales dashboard

Use an intuitive 360-degree view of customer accounts, recognize top leads immediately and control your pipeline management with real-time KPIs

Relationship Intelligence

Use network analysis to identify which internal and external contacts will give you the fastest access to the decision-maker. Visualize relationships and strengthen trust in every sales phase.

Sales process automation

Automate quote generation, pricing and order processing with native S/4HANA integration – for consistent processes and higher close rates

Retail & field service

Standardize in-store processes and field service planning with dynamic surveys, intelligent routing and seamless audit reporting

Dynamic visit planning

Optimize branch and field service visits with automated route planning, location analyses and location-based checklists

Relationship Intelligence

User-friendly drag-and-drop functions enable the creation of meaningful dashboards, charts and visualizations. Key figures can be displayed in real time and filtered according to various dimensions – ideal for managers, specialist departments and ad hoc analyses.

Sales process automation

Automate quote generation, pricing and order processing with native S/4HANA integration – for consistent processes and higher close rates

Retail & field service

Standardize in-store processes and field service planning with dynamic surveys, intelligent routing and seamless audit reporting

Dynamic visit planning

Optimize branch and field service visits with automated route planning, location analyses and location-based checklists

Your path to sales success,
our CRM expertise for you.

Together we will develop your SAP CRM strategy and take your
sales potential to the next level.

Everything you need to know and more.

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SAP Sales Cloud

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What is the
SAP Sales Cloud?

Advantages of the
SAP CRM solution

Lead and follow-up strategies with Guided Selling