Baur au Lac Vins: Digitalization in the wine trade
The traditional Hotel Baur au Lac, a landmark of the Zurich hotel industry, provided the exclusive backdrop for an afternoon that was all about digital excellence and sustainability in the wine trade. In an elegant atmosphere, decision-makers, industry experts and digitalization pioneers came together to experience the success story of Baur au Lac Vins – realized together with the expertise of AGILITA, a leading cloud ERP partner with a focus on retail and consumer goods companies.
The welcome coffee already showed that the combination of professional depth, personal exchange and inspiring ambience provided the ideal setting for an event that went far beyond a classic product presentation.
Agenda highlights at a glance
After the opening by Marc Almert (Managing Director Baur au Lac Vins), Sandra Völler (CEO AGILITA AG) and Torsten Magewski (CFO H. Kracht’s Erben AG), the focus was on the strategic partnership, the company’s digital vision and the shared conviction for cloud ERP.
Torsten Magewski and Pascal Markwalder, Cloud Project Manager at AGILITA, then presented the introduction of SAP S/4HANA Cloud Public Edition – from the digital discovery assessment and agile implementation through to the successful go-live. Key improvements in the warehouse, logistics and the integration of online and store business were presented. Particular emphasis was placed on the real-time transparency that now makes operational decisions at Baur au Lac Vins much easier.
A moderated interview with the management also provided space for in-depth insights into the strategic importance of digitalization – as well as for questions from the audience.
Delightful finale with world-class wine
An exclusive wine tasting with Marc Almert, 2019 World Sommelier Champion and one of the most influential personalities on the international wine scene, provided a fitting finale. He guided the guests through a carefully curated selection of fine wines from the Baur au Lac Vins range with a keen sense, passion and in-depth knowledge.
The stylish ambience, combined with top-class discussions and culinary delights, made this part of the afternoon a highlight for all the senses.
Our conclusion
The event was impressive proof of how digital transformation can also be successfully implemented in traditional industries such as the wine trade. With the SAP S/4HANA Cloud Public Edition, Baur au Lac Vins has taken a significant step towards future viability – under the expert guidance of AGILITA as an experienced SAP partner. The project impressively demonstrates how modern cloud technology can optimize processes, simplify collaboration and, above all, ensure transparency in real time.
For AGILITA, it was not only an implementation success story, but also further proof of our deep expertise in cloud ERP for wholesale and retail. Our years of experience in implementing digital solutions have enabled us to develop a customized solution that is precisely tailored to the needs of Baur au Lac Vins.
Thank you!
A big thank you goes to everyone involved in making this special event possible:
to Marc Almert for his inspiring hospitality and wine expertise,
to Torsten Magewski, Pascal Markwalder and Sandra Völler for their valuable insights into strategy and implementation,
and to all guests and participants who contributed to the success of the event with their openness, their questions and their interest.
We look forward to further projects, partnerships and inspiring encounters – all in the spirit of an intelligent, sustainable and integrated future.
A moving success story in moving pictures
